Booklet

author

Laura Coughlan

Design

How to make your call to action stand out

design

Design

|

How to make your call to action stand out

To put it simply, your CTA is the action you want your website's visitor to take.

Size Matters

Size & position play an important role in CTA and accessibility.

Large buttons grab the majority of user's ATTENTION and VISIBILITY

Compelling Copy

Words can be powerful

Adding value to the CALL TO ACTION copy can increase conversions and impact the success of companies.

Contrasting Color

When it comes to buttons, color is the number one factor that influences the Isolation Effect. Always try to make the primary action button more prominent by using a contrasting color to capture user attention.

Comfortable to reach

Considering the THUMB ZONE HEATMAP, designers can easily choose the most appropriate position for the Call to Action button. Inside the Natural Area of the application, the chances of the button to be pressed can be big time increased.

The Flow

The path that a user would follow while consuming content is highly important.

By arranging copy and buttons in a way that encourages a natural reading flow you can direct users to your CALL TO ACTION.

Thank you for reading

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