Booklet

author

Jeremy Mura

Marketing

How To Make Raving Fans

marketing

Marketing

|

How To Make Raving Fans

How do you turn listeners into fans?

POLARISATION

Here are 8 polarisation methods

SHOCK

Is it something that will wow or surprise your audience?

- Positive shock

- Negative shock

CONTROVERSY

- Speculations

- Conspiracy theories

- Heated topics

HYPERBOLE

This is all about exaggeration, make it seem more hyped or impactful that it really is.

- This is the greatest of all time

- This is the ultimate secret!

COMEDY

Do you have a joke or a humours story to tell?

Are you sarcastic?

Are you into memes?

TABOO

These are topics that are shunned in culture.

Sex, religion and politics are the main ones.

ESOTERIC

This is a special revelatory type of knowledge that only a few people will know.

CONTRAST

Poor / Rich

Big / Small

Light / Dark

TRAGEDY

Do you have a story or testimony of someone hitting rock bottom?

- A harsh or sad story

- Heavy and emotional

ARE USING POLARISATION?

@THEJEREMYMURA

JEREMYMURA.COM

More booklets by Jeremy Mura

More Marketing booklets

Your recently viewed booklets

  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
See all booklets