Booklet

author

Michael Janda

Marketing

How to Find Better Clients

marketing

Marketing

|

HOW TO FIND BETTER CLIENTS

Better clients aren't going to find you. You need to find them.

You won't find better clients in the same place as your current clients.

The clients in this circle know each other and are similar to each other.

The clients in this circle know each other and are similar to each other.

Better clients aren't looking for vendors in the circle of your current clients.

You need to leave the circle of your current clients to find the circles of better clients.

Get in better circles. Meet better clients.

HOW TO FIND BETTER CLIENTS
Define your target client* Who are they? Where are they?
Position yourself for the opportunities. You need to look like one of them in your brand, portfolio, and messaging.
Attend events they attend. You need to start being seen by them in their circle.
Connect with them on social media and build relationships (don't start the relationship by asking for work).
Be patient. Let it happen over time.

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