Booklet

author

thebrandingsam

Marketing

How to design for the people

marketing

Marketing

|

Design is about making a product pretty

Wrong!

Design is about making people happy and improve their experience

Here are 4 ways to help you design for the people

Questions

Ask the right people the right human-centered questions.

Ask your target audience how your designs make them feel.

Leave your desk

Leave my desk!? But that's where my computer is! As a designer you often don't see daylight.

But you'll be surprised how much you can learn by going out there and put yourself in the same situations that your target audience is in when they interact with your desings.

Teamwork it's not always about asking somebody else's opinion but while you are explaining your designs to them, you'll often find a lot of new insights.

Test and then test some more, and then when you're done with your testing. Test one more time.

You get the point...

Are you designing for the people?

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