Booklet

author

Chris Do

Marketing

How to create strong identity systems

marketing

Marketing

|

You created the logo, found a fitting typeface and the appropriate colors.

But that's not an identity system yet.

To build an identity system, you now need memorable graphic elements.

Derive the graphic elements from the logo you created.

1. Apply the logo to all media.

2. Create patterns from the logo.

3. Derive shapes from the logo.

4. Derive a conceptual element from the brand.

Example: The brand is a mountain destination.

Summary

  • Apply the logo to all media.
  • Create patterns from the logo.
  • Derive shapes from the logo.
  • Derive a conceptual element from the brand.

Better brand design for better business

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