How to create scannability in ul design
HOW TO CREATE SCANNABILITY IN Ul DESIGN
Scannability is the way to present the content and navigation elements as the layout that can be scanned easily.
Everyone consumes content differently. However, through research, well-defined eye-tracking patterns have emerged.
KNOW WHO YOU ARE BUILDING FOR
Knowing how users interact with interfaces within the first few seconds can help designers prioritize content, place important information in the primary visible zones, and establish a strong visual hierarchy.
- Z PATTERN:
Uniform presentatk»n Of information and a weak visual hierarchy.
- LAYER CAKE PATTERN:
Scanning headings and subheadings to find what they need.
- SPOTTED PATTERN:
Skip big chunks of text and scan visual component.
- MARKING PATTERN:
Eye focused on one place while scrolling. Common mobile pattern
- BYPASSING PATTERN:
Skip the first words when multiple lines all start with the same word.
- COMMITMENT PATTERN:
Occurs when a user is highly interested in the content and motivated to consume all of it.
- PRIORITIZE THE CONTENT WITH VISUAL HIERARCHY
Basically. visual hierarchy is the way to arrange and organize the content on the page in the way which is the most natural for human perception. The main goal behind it is to let users understand the importance level of each piece of content. So, if the visual hierarchy is applied. the users will see the key content first.
THERE ARE SEVERAL MAIN FACTORS HELPING TO BUILD UP THE VISUAL HIERARCHY:
- Negative space
- PUT THE CORE NAVIGATION IN THE HEADER
All the mentioned eye-scanning patterns show that whichever of them a particular user follows, the scanning process will start in the top horizontal area of the webpage. Using it for showing the key zones of interaction and branding is a strategy supporting both sides.
- BALANCE NEGATIVE SPACE
Negative space - or white space, as ifs often called — is the area of the layout which is left empty, not only around the objects in the layout but also between and inside them. Negative space is a kind of breathing room for all the objects on the page or screen.
- APPLY NUMBERS, NOT WORDS
Nielsen Norman shared an important finding: eye-tracking studies showed that in the process of scanning web pages, numerals often stop the wandering user's eye and attract fixations. even embedded in a mass of words that would be ignored without numbers.
One more good trick to make the text more scannable is using lists with numbers or bullets. They help to organize data clearly. Also, they catch user's eye so the information won't get lost in the general body of text.
- ONE SUBJECT A PARAGRAPH
Processing the copy content in the aspect of scannability, try not to make the bulks of text too long. Short paragraphs look more digestible and can be easier skipped in case the information is not valuable for the reader. Follow the rule when you present one idea in one paragraph and start another one for a new thought.
- KEY INFO
Good old bold, italics and color highlighting are old school but they still work successfully. This way you may attract attention to the significant idea, definition, quote or other type of specific data included right into the paragraph.
- USE IMAGES ILLUSTRATIONS
In web user interface design, images are highly supportive in setting the mood or transferring the message. They are the content which is both informative and emotionally appealing
MAKE YOUR PAGE SCANABLE!