Booklet

author

Michael Janda

Design

How to Choose Colors Pt.04

design

Design

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HOW TO CHOOSE COLORS PT.04

Choose a Dominant ColorEvery color scheme starts with a single color. This is often referred to as the a dominant, base, core, or main color. The main color should be chosen with three main considerations. First, choose a color that reflects the attributes of your brand or product. Next, choose a color that the target audience will expect to associate with a brand or product like yours. Finally, analyze the competitive landscape and find a color your brand can own.⁣ ⁣

Single Color + Grays Does your design really need a multi-colored palette? Start with a single color and augment it with grays, black, and white. Perhaps this will be the only palette you need for your brand or product.⁣

Monochromatic + Grays Before adding several new colors to your dominant color, try using a monochromatic version of your dominant color.⁣

Two Color 80/20 An two color palette can be used with an 80/20 split.⁣

Two Color 60/40 An two color palette can also effectively be used with a 60/40 split between the dominant color and the secondary color. ⁣

Three Color 60/30/10 The 60/30/10 ratio is also derived from the “Golden Ratio.” ⁣

Four Color 60/30/5/5 The 60/30/5/5 ratio offers and option of adding a second accent color. This type of palette is often necessary in digital design where multiple button colors are required.⁣

Custom Ratios The color ratios outlined in this post are merely presented as guidelines. Any proportions and volume of colors can be used. The more colors you include, the more challenging your design can become.⁣

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