Booklet

author

Harsh Shah

Design

How Swiggy tackled its menu problem

design

Design

|

How Swiggy tackled its menu problem

Swiggy was present in 50 cities across India. Fast forward a year and a half, and they are in 500 cities.

So scaling is awesome right? It’s a sign of a good business.

With great scale comes great boredom and confusion for the user. They now faced a massive discovery issue with hundreds and thousands of new restaurants being added onto the platform.

PROBLEM

EVERY MENU LOOKS THE SAME.

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