Booklet

author

Elias Serrano

Design

How Nordstrom Innovates? (Building an app in one week)

design

Design

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How Nordstrom Innovates?

(Building an app in one week)

Nordstrom wanted to help customers choose the best pair of sunglasses. (Long term goal)

They decided to build an I-pad app customers could use in store to compare sunglasses.

They did a "Flash build"

One Monday morning, the Nordstrom software team showed up in a flagship store, installed computers & started building the app from scratch.

The Design Sprint Method

To understand what the customer wanted, they had to narrow down the essential features & solutions, build a prototype & test it with customers.

All that, in 5 days.

"We would go & talk to the customers... 10 minutes later, we had actual feedback from this app we delivered."

How it works? The goal is to solve a complex challenge in just five days. Here's what one week of Design Sprint looks like:

(see illustration below)

This graph explains the Nordstrom approach to solving problems.

(see the graph below)

Nordstrom's approach to innovation is based on a week sprint. They were able to build, measure & learn fast.

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