HOW I LAUNCH A MEMBERSHIP

HOW I LAUNCH A MEMBERSHIP

Want to know my process of how I launched the Mura Academy Membership?

INITIAL IDEA

Did research and got ideas from taking other memberships. Started planning 6 months in advance

Goal List

Teach on a deeper level

Grow a private community

Increase annual revenue

Challenge myself and business

SETUP SYSTEMS

Laid down my core offering, ideas, systems and setup my tools. I considered many tools but picked the best for my setup.

Tools I choose

- Podia

- Circle.so

- Stripe / paypal

Also @thejuliabraga helped me get ideas (thank you)

BETA TEST

Created a BETA test group to test out my systems around 3-4 months before Launch.

Goals

- Gather feedback to improve

- Get real testimonials

- Test systems

- Fix any bugs or problems

1 MONTH LAUNCH PLAN

Created 1 month launch with pre-launch pricing, carousel content to accompany the launch for Instagram and Linkedin.

- Make content that was relevant to what was in the academy

MADE A WAIT LIST

I setup an email sequence in Convertkit connected to the wait list. This gave customers updates on early bird pricing.

BUILT LANDING PAGE

Created a landing page to funnel the traffic and get signs up directly via my site.

LAUNCHED

Planned a launch day for 1st of March, which is easy at the start of the month. Everything went smooth even though I didn't hit my target students. Lots of things were learnt.

WANT TO JOINMURA ACADEMY?

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