Booklet

author

Dain Walker

Marketing

How does apple dominate?

marketing

Marketing

|

How does apple dominate?

Most companies start with telling people what they do.
Apple starts with sharing why they do what they do.

People don't buy what you do, they buy why you do it.

Apple inverts the common marketing misteak.

How?

Most companies do this
1. Sell what they do
2. How they do it
3. Why they do, what they do.

Apple does this
3. Sell why they do, what they do.
2. How they do it
3. Share what they do

Start with why

This engages peoples core values, creating a feeling of connection.
People surround themselves with people who believe what they believe.
Trust is created when you feel that people believe what you believe.

Dain Walker

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