Booklet

author

Jeremy Mura

Marketing

How A Side Project Saved A Dead Business

marketing

Marketing

|

How A Side Project Saved A Dead Business

Crew

Unsplash was created as a open source as side project by CREW.

Crew was a marketplace for freelancers originally, they had extra photos from a photoshoot and decided to put them on Tumblr.

Crew was struggling to get users to their site and was in a financial pickle.

They needed to get traction or get people to use their site fast.

This idea started when they lacked nice photos for their home page on their site.

FOUNDED IN 2013

They promoted 10 pictures on a Tumblr blog and shared it to HackerNews (this went viral).

MAY 30, 2014

Unsplash hits 10 million downloads.

JANUARY 21, 2015

Unsplash search released.

Filters and categories to find photos.

MAY 27, 2016

Unplash 3 years old.

they hit 100 million downloads

JANUARY 5, 2017

Unsplash Inc. forms it's own company and moves out of CREW.

DECEMBER 13, 2018

They get a refresh with a New logo by Mackey Saturday.

JULY 5, 2019

They hit 1B downloads.

MARCH 9, 2021

33.1 Million monthly visits

ARE YOU CREATING SIDE PROJECTS?

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