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Fullstack HQ

Design

Graphic Design Terms for Non Designers Part 1

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Design

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Graphic Design Terms for Non Designers Part 1

VECTOR
Vector images a made up of points, lines, and curves. Can be made as big or as small as needed without losing quality. Unlike rasters,vectors won't get blurry when scaled.

DPI
The number of dots per inch on a piece of printed material. The more dots, the higher the print quality

DPI SAMPLE
72 DPI | 300 DPI

KERNING
The adjustment of space between two individual characters in a word.

TYPOGRAPHY
Typography is the visual component of the written word. All visually displayed text, whether on paper, screen or billboard,involves typograph

LOREM IPSUM
Lorem Ipsum is simply dummy text used by the design industry. It's used as placeholder text and has a more-or-less average distribution of letters, making it look like readable English, as opposed to using 'Add content here, add content here' within designs when the copy isn't quite read

PALETTE
Comprises of colors that can be utilized for any illustration or design work that represents your brand. The chosen colors should be designed to work harmoniously with each other.

LOGOMARKI LOGOTYPE
A logo mark generally does not contain the name of the company and instead more abstractly represents that company using a symbol or marke

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