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Fullstack HQ

Design

Google Heart Framework

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Design

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Google Heart Framework
TO MEASURE UX SUCCESS
HAPPINESS
ENGAGEMENT
ADOPTION
RETENTION
TASK SUCESS

THE HEART FRAMEWORK HELPS EVALUATE THE QUALITY OF THE USER EXPERIENCE, AND HELP TEAMS MEASURE THE IMPACT OF UXCHANGES.
THE FRAMEWORK IS A KIND OF METRICS SCORECARD THAT'S BROKEN DOWN INTO 5 FACTORS:

  • HAPPINESS
    HOW DO USERS FEEL ABOUT YOUR PRODUCT? HAPPINESS IS TYPICALLY MEASURED BY USER SATISFACTION SURVEYS, APP RATINGS AND REVIEWS, AND NET PROMOTER SCORE.
  • ENGAGEMENT
    HOW OFTEN ARE PEOPLE COMING BACK TO USE THE PRODUCT? ENGAGEMENT CAN BE MEASURED BY NUMBER OF VISITS PER USER PER WEEK, SESSION LENGTH, OR A KEY ACTION, LIKE THE NUMBER OF PHOTOS UPLOADED OR SONGS LISTENED TO PER USER PER DAY.
  • ADOPTION
    HOW MANY PEOPLE COMPLETE THE ONBOARDING PROCESS AND BECOME REGULAR USERS? ADOPTION IS MEASURED BY NUMBER OF NEW USERS OVER A PERIOD OF TIME OR PERCENTAGE OF CUSTOMERS USING A NEW FEATURE.
  • RETENTION
    WHAT PERCENTAGE OF USERS ARE RETURNING TO THE PRODUCT? RETENTION IS MEASURED BY CHURN.
  • TASK SUCCESS Q
    CAN USERS ACHIEVE THEIR GOAL OR TASK QUICKLY AND EASILY? TASK SUCCESS IS MEASURED BY FACTORS LIKE EFFICIENCY [HOW LONG IT TAKES USERS TO COMPLETE THE TASK) EFFECTIVENESS [PERCENT OF TASKS COMPLETED), AND ERROR RATE.

THE HEART FRAMEWORK CAN BE APPLIED TO A SINGLE FEATURE IN YOUR APP, OR TO YOUR WHOLE PRODUCT.

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