Booklet

author

Jeremy Mura

Marketing

Features VS Benefits

marketing

Marketing

|

Features VS Benefits

A feature is a fact.

A benefit is emotional.

A feature is specifications.

A benefit is how it helps the customer.

A feature is what the product has.

A benefit is what a customer receives.

A feature is surface level.

A benefit is deeper level.

A feature is descriptive.

A benefit is about personal solutions.

A feature is is the nuts and bolts.

A benefit is the connection to the person.

Features

  • 4.5kg, 350W
  • 316GB GDDR6
  • Custom 825GB SSD
  • Ray Tracing
  • x86-64-AMD Ryzen Core

Benefits

  • Immerse yourself with supreme graphics
  • Play with your friends without lag
  • Get the latest games with consistent 60fps

Invest in communicating the benefits, not just the features.

Do you have benefits or just features?

@THEJEREMYMURA

JEREMYMURA.COM

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