Booklet

author

Seema Batavia

Marketing

Eye Up Your Brand

marketing

Marketing

|

Eye Up Your Brand

Are you keeping an eye on your brand? If your answer is no, you're making a huge mistake.
HERE'S WHY:

YOU'RE LOSING

BRAND

EQUITY AND HARD-EARNED

MARKETING MONEY

BY

IGNORING WHAT PEOPLE

ARE SAYING.

Use these FREE tools:

  • Hootsuite
  • Social Mention
  • Google Alerts
  • Twazzup
  • BoardReader
  • HowSociable
  • Tweetdeck
  • BuzzSumo
  • Followerwonk

KEEP AN EYE ON THE FOLLOWING:

Brand, Product, or Service Name

Example: Apple, iPhone, Macbook, Genius Bar

Why: You need to keep an eye on what is being said about your brand or flagship products.

Industry-Specific Keywords
Example: iOS, Android

Why: Watching keywordsin the industry will tell you what peers and other people in the industry are saying.

Variations & Common Misspellings

Example: Apple.inc, Applle, Appel

Why: Missing out on these can cost you valuable feedback. Users, reviewers and even machines can often misspell words.

Campaign Names

Example: Apple Music Trial, Apple iPhone 11 Launch

Why: If you want to measure how a specific campaign did/is doing, watch those separately.

Competitor Names & Products

Example: Samsung, Galaxy S

Why: Keeping an eye on the competition will tell you how they're doing and what you can do to get ahead of them.

Don't sleep on your monitoring system, you need to watch your brand closely Ignoring this process can cost you valuable brand equity and even prevent disasters from happening.

STAY VIGILANT!

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