Booklet

author

Seema Batavia

Marketing

Extend Your Brand

marketing

Marketing

|

Extend Your Brand

Brand Extension is when a brand adds a new product or product category to its existing brand name. There are six types of Brand Extensions:

COMPANION BRAND EXTENSION
These complement the original products, in the same niche.

PRODUCT FORM EXTENSION
This means launching the same product in a different form, resulting in it competing in a different product category.

COMPANY EXPERTISE EXTENSION
This is when the company extends its expertise and brand name to a new product.

CUSTOMER FRANCHISE EXTENSION
This is when a company extends its brand into different product categories focused on a single

BRAND DISTINCTION EXTENSION
This is when brands leverage the benefits they provide, in order to enter a new niche or industry.

BRAND PRESTIGE EXTENSION
This is when a brand extends its brand image to a new product when it's launched in a new product category.\

Brand extensions can help leverage the brand equity and positioning of an existing famous brand!

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