Every company has customers

Every company has customers

Great companies have an audience

Why should you care?

To get customers to pay attention you have to pay for their attention

Whereas an audience happily gives you their time and attention

Marketing is an opportunity to empathize and serve— the generous act of helping someone solve a problem.
Seth Godin
How?

Ask how may I be of service?

When you give, people give back.
People have a tendency to return a favor.
Induces an underlying sense of obligation to reciprocate.

Dain Walker