Booklet

author

Ismail El Azizi

Design

Don't Listen to Your Users

design

Design

|

DON'T LISTEN TO YOUR USERS

THEY USUALLY DON'T KNOW WHAT THEY WANT

THEY DON'T SEE THE VALUE OR NEED UNTIL THEY SEE THE PRODUCT

THE ONLY THING THEY CAN DO IS TO USE THINGS

DON'T LISTEN TO THEM OBSERVE THEM

PAY ATTENTION TO WHAT THEY DO. NOT WHAT THEY SAY

"IT'S NOT THE CONSUMERS' JOB TO KNOW WHAT THEY WANT " Steve Jobs

" IF I HAD ASKED PEOPLE WHAT THEY WANTED, THEY WOULD HAVE SAID FASTER HORSES" Ernest Ford

STUDY WHAT PEOPLE DO AND NOT WHAT THEY SAID

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