Booklet

author

Dain Walker

Marketing

Don't build a sand castle

marketing

Marketing

|

Don't build a sand castle

Build a real one

WTF am I talking about

Everyone wants to gain Instagram results overnight without putting in the work that is required to make it happen

sand castles are the pages that are trying to look like a success without a solid foundation, building a real castle take time

follow these steps

Step 1:

commit

Before you focus on the money and the results of gaining the followers, you absolutely need to commit your cause.

Decide that you're going to do whatever it takes to succeed, this means investing money with no reward. Be willing to wok 9-5 on your job and then 7-1am on your business

Step 2:

Structure

Every business needs organisation and structure, this is when you invest money into the tools you need to get your Instagram page off the ground. Don't wait for customers first, do the work now. Build the websites, setup your click funnels, create that logo, design the content that you're needing to post & have prices / systems for everything.

Step 3:

Network

Create relationships with all of the heavy hitters in your niche, they will likely give you advice and feature you in their stories if you're good.

If you re really struggling. pay someone to coach you on how to setup your brand, content, website. Be willing to invest money into your network and worry about the return on your investment later.

Step 4:

Attention

If you build a strong enough network to support what you' re doing and your content is consistent & valuable, you will absolutely start gaining attention.

Attention is engagement, likes, shares and story features. You want to make it your goal to grow this number of engagement week on week. Keep on feeding your network and relationships to fuel more attention.

Step 5:

Monetize

You need to maintain levels of attention that are high enough and frequent before you can ever consider monetizing your Instagram profile.

Allow 90 days of the previous steps before you can even consider this happening. You need to have clarity on what your products are, how much they cost and an on-boarding process for leads.

Would you like me to do a webinar on this topic?

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