Do You Have the Insta-Growth Blues?
DO YOU HAVE THE INSTA-GROWTH BLUES?
HAVE YOU NOTICED A DRAMATIC DROP IN REACH?
Several people have messaged me recently about a noticeable drop in their Instagram reach. Your posts aren’t being seen by as many people. You’re not alone. Your reach and growth will fluctuate.
INSTAGRAM IS A BUSINESS
Instagram makes money through advertising. It is in their best business interest to decrease the organic reach of your content in hopes that you purchase advertising to help your content reach a larger audience. Use this hack to counteract your frustration...buy stock in Facebook.
STOP CARING ABOUT THE ALGORITHM. START CARING ABOUT THE PEOPLE.
You don’t need 30,000 followers for Instagram to benefit your business. You only need a handful of loyal fans who love you.
You can’t control the algorithm. But you can control these things.
POST GOOD CONTENT.ENGAGE WITH PEOPLE.USE GOOD HASHTAGS.BE CONSISTENT.
Focus on the things you have control over. The algorithm will reward you over time.
IF YOU ARE SURPRISED BY THE ALGORITHM, TRY SURPRISING THE ALGORITHM BACK!
If Instagram isn’t showing your content, try something new! Get creative!
EVEN HUGE ACCOUNTS HAVE CAPPED REACH
- Will Smith @willsmith
Last post had 3,250,000 views
- Gary Vaynerchuck @garyvee
Last post had 713,000 views
- Jennifer Lopez @jlo
Last post had 6,900,000 views
JUST KEEP POSTING
I’ve had a few noticeable drops in my organic reach. Early November 2019. Early January 2020. Each time, things picked back up after a few weeks.