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Hack University

Development

Difference between copywriting and ux writing

Difference between copywriting and ux writing

Copywriting and UX Writing are relatively new terms.

Not many people understand what these jobs mean or what they consist of

They’re not synonyms

Someone who works in copywriting doesn't do the same job as someone who works in UX writing.

So here are the differences

Copywriting

Copywriting is about grabbing attention and attracting customers. It's writing for advertising materials such as websites, presentations, brochures, ads, etc. This isn't user experience. It's .marketing.

UX Writing

UX Writing has to deal with writing the words we read or hear when we use a product.

This is someone who writes for user experience. The words here must be clear, concise, and useful. The goal is to help and guide the user.

UX Writing example Apple's Share Ul bottom sheet labels

What’s Content Strategy? (Bonus)

Content strategy refers to planning, strategizing, and managing content - not just text - for websites, apps, products, packaging, etc

Their job isn't necessarily to create, but to analyze and establish systems and strategies.

Content Strategy example Apple’s various mediums of content (ads. website, apps).

Copywriters

Use eye-catching words to attract customers

Sales-oriented

Work with marketers

Tell stories

UX Writers

Use simple words to explain things

Product-oriented

Work with designers

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