Did You Know There's a Dark Ux

Did You Know There's a Dark Ux

DARK UX PATTERNS ARE TRICKS USED IN WEBSITES AND APPS THAT MAKE US DO THINGS WE DIDN'T INTEND TO DO.

SOME SAMPLES

• TRICK QUESTIONS: These usually come in the shape of the checkboxes when we're filling out forms. Confusing language is often used and the meaning of each checkbox alternates between opting-in and opting-out.
• BASKET SNEAK: This happens when we buy things online. Sometimes, websites automatically add items into our baskets as we move closer to checkout.
• DIFFICULT OPT-OUT: Companies make it easy for us to sign up or purchase their products, but make it difficult for us to cancel our orders or delete our accounts.
• PRIVACY ZUCKERING: This is where companies trick us into publicly sharing more information about ourselves than we really intended to.
• AUTO SELECTION: Often times, companies will automatically preselect the option that gives them more money when we're going through a purchase journey.
• HIDDEN COSTS: When we get to the last step of the checkout process, we frequently discover some unexpected charges. These include delivery charges, tax, service fees, etc.