Booklet

author

Jeremy Mura

Design

Design Pricing

design

Design

|

DESIGN PRICING!

WHAT PRICING MODELS CAN YOU USE AS A CREATIVE DESIGNER?

HOURLY RATE (HR)
• AVOID HOURLY PRICING
• YOU GET PUNISHED FOR
• EFFICIENCY IF you WORK FAST.
• YOU HAVE TO TRACK THE TIME
• IT LIMITS YOU

DAY RATE (DR)
• AGENCIES TYPICALLY ASK FOR
• DAY RATE FOR 8-10 HOUR DAY
• IT LIMITS YOU TO ONE RATE
• GOOD BECAUSE IT'S CONSISTENT
• SIMPLE TO INVOICE

FLAT FEE (HR)
• GOOD STANDARD PLACE TO BE
• EASY TO APPLY
• CLIENT KNOWS HOW MUCH THEY
• WILL HAVE TO PAY NOT GUESSING.
• SET AMOUNT DOESN'T CHANGE

VALUE BASED (VB)
• MORE STRATEGIC BUT HARDER TO IMPLEMENT
• YOU CAN CHARGE MORE
• BASED ON VALUE AND GOALS NOT ON DELIVERABLES OR TIME.
• SEEN AS AN EXPERT BUT REQUIRES MORE EFFORT

AIM FOR FLAT FEE OR VALUE BASED PRICING

BONUS TIPS
NEVER UNDERSELL YOUR VALUE
RAISE YOUR RATES OFTEN
FOCUS ON THE VALUE YOU PROVIDE
DON'T PRICE BASED ON FREELANCE SITES
GIVE DISCOUNTED RATES TO LOYAL CLIENTS

A BUSINESS NEEDS? PROFIT TO BE SUSTAINED, PRICE CORRECTLY SO YOU CAN LAST A LONG TIME.

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