Design makes life easier

Design makes life easier

Yes but not without research

P&G watches Indians shave!

Goal

P&G wanted to develop a low-cost razor designed for India and other emerging markets.

They first tested their product with Indian students at MIT in the US. But realized they had to observe their target demographic in their own environment.

Insights

They noticed that while Indian students in the US may want a razor that will get every hair, Indians in India cared more about not cutting themselves.

Design

Based on those insights, they designed razors with just one blade for them to use.

Outcome

After creating a cheap razor, they were also able to sell something more affordable to people in India and increase their revenues.

How to satisfy people's needs?

Do your research

Find your target

Test your product

Remember, humans first

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