Booklet

author

thebrandingsam

Marketing

Design is not branding

marketing

Marketing

|

Great branding incorporates great design

But great design doesn't make a great brand

Designers know how to create a beautiful logo, color scheme and fonts

But this does not make a good designer a good brand strategist

Then what does a good brand strategist do?

They know how to weaponize design

They know how to make design effective and make sure all the pieces of your branding are cohesive

Design without strategy is just art

Recap weaponize your designs

Perception

How do you want people to think about your brand?

Include

Your valies and promises into every design.

Stand out

and resonate with your target audience.

Who are you aiming at?

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