Booklet

author

Konstantin Zhuck

Design

UX to UI Process

design

Design

|

DESIGN IS MORE SUBJECTIVE

Subject Design is based on personal experience

A great mix can be Subject + Object

Subject

Is based on your experience and where personal talent comes in.

Object

Is based on users' feedback, data, and business goals.

Even if you will make decisions based on the data...

You will never be entirely objective doing anything.

The myth of

Design is Objective

Art is Subjective

Imagine 10 designers that have to solve the same problem, they should come up with the same solution right?

If design was entirely objective!

Design is not entirely objective

Each of us has a unique set of skills, experiences, and problem solving abilities that are totally SUBJECTIVE.

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