Booklet

author

Adarsh Shandilya

Design

Design better using consistency

design

Design

|

Design better using consistency

SYSTEMS ARE MORE USABLE WHEN CONSISTENT

4 KINDS

  • AESTHETIC
  • FUNCTIONAL
  • INTERNAL
  • EXTERNAL

AESTHETIC CONSISTENCY

CONSISTENCY OF STYLE AND APPEARANCE

Apple products are instantly recognizable because the company consistently features its logo prominently on the back side of its products

FUNCTIONAL CONSISTENCY

CONSISTENCY OF MEANING AND ACTION

Retro Music Player control symbols, such as for rewind, play, forward, are now used on major Music Streaming Apps

INTERNAL CONSISTENCY

CONSISTENCY WITH OTHER ELEMENTS IN THE SYSTEM

Every element in the Google Ecosystem is consistent, be it icons, color or typography.

EXTERNAL CONSISTENCY

CONSISTENCY WITH OTHER ELEMENTS IN THE ENVIRONMENT

Different Mobile Phone brands keep their products consistent with other phones in the marketplace.

CONSIDER AESTHETIC AND FUNCTIONAL CONSISTENCY EVERY TIME AND

TRY ACHIEVING MAXIMUM INTERNAL AND EXTERNAL CONSISTENCY

CAN YOU I TELL HOW I TRY TO KEEP MY IG FEED CONSISTENT?

MORE ON BASICS!

SOON!

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