Booklet

author

Michael Janda

Design

CX and its relation to UX and UI.

design

Design

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Customer Experience (CX)” and its relation to UX and UI.

Customer Experience (CX): The experience that a person has as they interact with a company or brand. CX is an umbrella term that includes: Brand Strategy, Marketing Strategy, Digital Products (UX), Non-Digital Products, Store or Office Experience, Customer Service, and Sales Strategy. In essence this is the customer experience in every touchpoint with your company or brand.

User Experience (UX): Although The Godfather of this term, Don Norman, refers to User Experience in a manner similar to the way Customer Experience is used today, the term User Experience, by today's mainstream definition, is referring to the an experience that a person has as they interact with a product: specifically a digital product. The term UX is an umbrella term that encompasses Content Strategy, Information Architecture, and the User Interface.

samUser Interface (UI): The look and feel of a product designed to enhance the user experience. UI is an umbrella term that includes Interaction Design (IxD), Motion Design, and Visual Design.ple

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