Crush Your B2b Branding

Crush Your B2b Branding

B2B Branding is Business-to- Business Branding.
This stands for companies whose customers are others companies, not end-users.
Examples include industrial, capital goods, machines, and commodities.

A B2B BRANDING STRATEGY NEEDS TO BE DIFFERENT THAN AN END USER BRANDING STRATEGY.

A B2B BRANDING STRATEGY NEEDS TO BE DIFFERENT THAN AN END USER BRANDING STRATEGY.

BE FIRST.
It's better to be 'first' than it is to be 'better'. find what you are first at. If you aren't first at something, create your own category.

SHOW UP AND OWN EVERY TOUCH POINT.
Research your buyer's journey and show up at every step of the journey — online and offline.

REPEAT. AND REPEAT AGAIN.
Nothing builds a stronger brand than consistency and repetition. The entire company should be telling the same story in every first call and elevator pitch.

AIM HIGH.
As a startup, don't be afraid to look bigger than you actually are.
Confidence, regard ess of size, build brand awareness and loyalty

STAND FOR SOMETHING.
Don't be afraid to take a side on things that matter. If you try to be everything to everyone, you'll fail.

EFFECTIVE B2B BRANDING CREATES LOYAL CUSTOMERS, ADVOCATES, AND EVANGELISTS OUT OF OTHER BUSINESSES.