Booklet

author

thebrandingsam

Marketing

Creating a brand. A complete checklist.

marketing

Marketing

|

Whether you are chreating a personal, corporate, product or service brand

Every brand airses from the same principles

Here is a full checlist of what you need to create a brand

Strategy

Brand philosophy

  • Mission
  • Vision
  • Brand story
  • Values
  • Your why?
  • Value proposition

Positioning

  • Usp's
  • Swot
  • Audience
  • Competitors
  • Market research
  • pricing
  • Brand boundaries
  • Niche

Communication

  • Archtype
  • Brand voice
  • What channels?
  • Name
  • Tagline
  • Language
  • Community
  • Content
  • Content type

Visual identity

  • Logo
  • Colour palette
  • Typefaces
  • Stationary desings
  • Marketing materials
  • Templates
  • Social media look
  • Picture style
  • Website
  • Sales tools
  • Clothing
  • E-mails
  • Office
  • Vehicles
  • Internal branding
  • Moodboard

Behaviour

  • Interaction
  • Culture
  • Brand priorities
  • Support our purpose
  • Resources utlilized
  • Service to customers
  • Handling employees
  • Roadmap

Brand

  • Behavior
  • Visual identity
  • Communication
  • Strategy

Brand marketing

Your brand can be as amazing as you want, if your marketing is not on point, nobody will get to see it.

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