Booklet

author

Seema Batavia

Marketing

Create an Epic Social Media Brand Part2

marketing

Marketing

|

Create an Epic Social Media Brand Part2

In part 1 of the series, we went through:

  • INFLUENCER MARKETING
  • CONSISTENT MESSAGING
  • OPTIMIZE YOUR &
  • DEVELOP YOUR VOICE
  • BE CONSISTENT WITH YOUR
  • VOICE & TOPIC
  • POST REGULARLY
  • EMBRACE VISUALS

SHARE USER- GENERATED CONTENT UGC
UGC is Word of Mouth Marketing

  • Share UGC on your platform and give customers credit
  • It has a two-fold benefit of working as a testimonial (social proof), and encouraging community
  • 90% of consumers trust this method of marketing
  • Make sure you're engaging with customers as you share!!

CREATE GROUPS & COMMUNITIES
Communities help engagement

  • Create specific groups that appeal to your audience
  • This helps your branding and assures the audience that you know what you're talking about.

JOIN CHATS
Use chats to get conversations going

  • Twitter chats lets you engage with members of your target market — use chat hashtag
  • Answer questions, interact, and communicate with industry players — and watch your follower count increase!

GO WHERE YOUR CUSTOMERS ARE
Avoid platforms where your customers aren't hanging out.

  • LinkedIn is best suited for B2B, while Snapchat might be better for young adults.
  • Focus on platforms that work for your target audience and master your content.

PROMOTE YOUR PROFILE BEYOND SOCIAL MEDIA
You can promote your social media offline, by:

  • Participate in industry events — run a booth and distribute physical content!
  • Include your social media on ALL products and services, and in physical locations.

GO ABOVE & BEYOND
Reward followers with perks

  • Even a private message with a coupon or a shoutout on your story goes a long way.
  • Keep surprising them so they come to relate that with your brand — and are happy every time they hear your name!

ANALYZE & MONITOR
Keep a watch online and analyze results

  • Check the internet for your name popping up anywhere — set up alerts and keep checking related hashtags for mentions.
  • Address and resolve negative comments immediately as they arise

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