Booklet

author

Seema Batavia

Marketing

Create an Emotional Brand

marketing

Marketing

|

Create an Emotional Brand

By using the power of emotions, we create relationships between brands and customers.
So how does an emotional brand differ from a rational brand?

A RATIONAL BRAND:
It aims at selling.
AN EMOTIONAL BRAND:
It aims at connecting.

A RATIONAL BRAND:
It creates awareness about the brand.
AN EMOTIONAL BRAND:
It creates a sense of belonging.

A RATIONAL BRAND:
It expresses.
AN EMOTIONAL BRAND:
It interacts.

A RATIONAL BRAND:
Advertisements focus on the quality of the product.
AN EMOTIONAL BRAND:
Advertisements focus on the nature of the audience.

A RATIONAL BRAND:
It is facts-driven.
AN EMOTIONAL BRAND:
It is effect-driven.

LET'S RECAP:

An emotional brand:

  • Aims at connecting
  • Creates a sense of belonging
  • Advertises focus on the nature of the audience
  • Is effect-driven

Emotional branding can have a huge impact and your reputation in the public eye! Don't ignore it!

More booklets by Seema Batavia

More Marketing booklets

Your recently viewed booklets

  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
See all booklets