Booklet

author

Seema Batavia

Marketing

Create a Brand Personality No One Can Ignore

marketing

Marketing

|

Create a Brand Personality No One Can Ignore

A brand personality is something that your customers can relate to. It's about the human characteristics of a brand, and how they're attributed to the company.

CUSTOMERS PREFER TO PURCHASE FROM A BRAND THAT RESONATES WITH THEIR PERSONALITY.
Overall, there are five primary types of brand personalities:

EXCITEMENT.
Easygoing Lively Youthful

SINCERITY.
Generous Thoughtful Value-Oriented

RUGGEDNESS.
Rough Outdoorsy Sporty

COMPETENCE.
Accomplished Authoritative

SOPHISTICATION.
Elegant Renowned

A STRONG BRAND PERSONALITY CAN BE YOUR FOUNDATION FOR BOOSTING YOUR BRAND LOYALTY AND CUSTOMER RETENTION.

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