Competitive Research is worth doing?

Competitive Research is worth doing?

A competitor analysis allows UX designers to evaluate strengths & weaknesses of competitors relative to the product & find out if there are any gaps in the market.

Why do competitive research

To help solve usability problems

To understand where your produc or service stands in the market

To inform the design process

To know the strengths and weaknesses of your competition

To have reliable evidence when making product changes

To focus your efforts in a target market

Understand your goals

COMPARISON CRITERIA

• Feature comparison (Y/N)
• Element review
• Market positioning
• Heuristic evaluation
• Qualitative description
• Quantitative rating

BEST PRACTICES

• Describe your methodology
• Use screenshots for support in your report
• Make your report scannable
• Summarise and make recommendations

YOUR COMPETITOR ANALYSIS CHECKLIST

• Understand the purpose & goals of your research
• Identify key competitors
• Determine comparison criteria
• Complete research (online or on-site)
• Compile findings into a readable format
• Share findings and receive feedback

IN CONCLUSION

Conducting a competitive analysis is important as it will empower your design choices. Through researching the competition, you can pull insights from the data you collect & make informed UX design decisions. A competitor analysis means knowing your product or service like the back of your hand and stacking that up against the competition out there.

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