Booklet

author

Michael Wong

Design

Color Psychology In Design

design

Design

|

Color Psychology In Design

What is Color Psychology?
A study that aims to determine how color affects our day to day decisions

Why is it Important?
All colors evoke emotion and feeling in different ways. By using colors strategically, you can make your audience feel a certain way about your brand.

Blue
Portrays:
Stability
Harmony
Peace
Calm
Trust

Red
Portrays:
Excitement
Passion
Danger
Energy
Action

Yellow
Portrays
Happiness
Positivity
Optimism
Summer
Warning

Green
Portrays:
Growth
Fertility
Health
Generosity
Envy

Black
Mystery
Power
Elegance
Sophistication
Sadness/Anger

White
Mystery
Power
Elegance
Sophistication
Sadness/Anger

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