Booklet

author

Michael Janda

Design

Color Basics in Design

design

Design

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COLOR BASICS IN DESIGN

Color generates emotion, defines importance, creates visual interest, and unifies design elements.⁣

The human eye can see 7,000,000 different colors.The visibile range of colors was first discovered by Sir Isaac Newton when he passed white light through a prism. His discovery was first published in 1672

Hue The color name is the “hue.” (i.e. red, yellow, green orange etc.)⁣

Value The lightness or darkness of a color is its value. White plus a hue gives it light value. Black plue a hue gives it dark value.⁣⁣

Chroma The saturation, or intensity, of a color is known as its chroma (how bright or how dull the color is).⁣

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