Color Basics in Design
COLOR BASICS IN DESIGN
Color generates emotion, defines importance, creates visual interest, and unifies design elements.
The human eye can see 7,000,000 different colors.The visibile range of colors was first discovered by Sir Isaac Newton when he passed white light through a prism. His discovery was first published in 1672
Hue The color name is the “hue.” (i.e. red, yellow, green orange etc.)
Value The lightness or darkness of a color is its value. White plus a hue gives it light value. Black plue a hue gives it dark value.
Chroma The saturation, or intensity, of a color is known as its chroma (how bright or how dull the color is).