Build Your Luxury Brand

Build Your Luxury Brand

Through some careful steps, you can turn your brand into an exclusive, luxurious experience.

A LUXURY BRAND:
RECEIVING AN ITEM OR SERVICE OF EXCEPTIONAL QUALITY WHICH MAKES US FEEL DESERVING EXCLUSIVE.

CUSTOMER SATISFACTION

Differentiate your brand.

• Your ideal Customer should differ from that of a competing, lower- class brand.
• The general public should need to put in a lot more work/expense/investment to acquire this brand.

SET YOUR OWN STANDARDS
Break the rules.

• Most luxury brands stick to their own design philosophies and set their own rules.
• Eg. Highly stylized or over- engineered products that become the main reason customers are attracted, who want to set themselves apart from others.

LUXURY ACROSS THE BOARD

Aim to provide the best customer

• SALES: The sales tactic should be highly targeted and selected. Decorate your shop floors with high class décor and formal attire for staff.
• MARKETING: The content and design should be high-quality and should reflect the worth and exclusivity of the brand.
• PACKAGING: Packaging should be distinctive so customers can show it off.
• CUSTOMER SERVICE: Customers should be treated like royalty and every CS interaction should be enjoyable.

SYMBOLIC VALUE

• The brand's perceived worth should be higher than the norm.
• Highlight a specific trait that no one can replicate.
• Protect the brand image.
• Protect it from imitators and competitors — have your legal system in place.
• Don't be tempted to lower prices, offer sales or shift your marketing — anything that can make you lose your exclusive image!

MAINTAIN STANDARDS

• Don't let the standards fall.
• Hold yourself to consistently high standards.
• Maintain these standards across the company through each department.
• Doing so will ensure that your akes on a life of its own brand and becomes an industry name!

With a luxury brand, you have the chance to create a legacy of exclusive an desirable. Follow the steps and make it happen!