Booklet

author

Dain Walker

Marketing

Build better habbits

marketing

Marketing

|

Build better habbits

We are what we repeatedly do.
Excellence then is not just an act but a habit.

Habits take 66 days to develop

The 4 stages

  1. Cue
  2. Craving
  3. Response
  4. Reward

1. Cue
The cue triggers your brain to initiate a behavior. It is a bit of information that will predict a reward.
Example
You smell a doughnut shop as you walk down the street near your office.

2. Craving
Cravings are the second step of the habit loop, and they are the motivational force behind every habit.
Example
You begin to crave a doughnut.

3. Response
The response is the actual habit you perform, which can take the form of some thought or an action.
Example
You buy a doughnut and eat it.

4. Reward
Rewards are the end goal of every habit. The cue is about noticing the reward. The craving is all about wanting the reward.
Example
You satisfy your craving to eat a doughnut. Buying a Doughnut becomes associated with walking down the street to your office.

♥ If you enjoy

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