Booklet

author

Seema Batavia

Marketing

Build Your Brand Architecture

marketing

Marketing

|

Build Your Brand Architecture

Your brand architecture is a way of organizing different subsections of your larger brand.

BRAND ARCHITECTURE SHOWS HOW ALL THE BRANDS RELATE TO EACH OTHER.

THERE ARE THREE MAIN TYPES OF ACHITECTURE:

The BRANDED HOUSE
Where a parent brand runs the show. Eg. FEDEY

The HOUSE OF BRANDS
Where a parent lets the child brands have the spotlight. Eg. P&G

The ENDORSED BRAND
A mixture of the other two, with a hybrid model Eg. Marriott

The right architecture choice will depend on your GOALS PRODUCT MIX PRODUCT PIPELINE CUSTOMER EXPERIENCE

A CONSISTENT BRAND ARCHITECTURE UNIFIES YOUR BRAND WHILE CONTINUING TO SCALE.

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