Branding is like having a baby
You're ready for it. You've researched everything about why you need a brand and decide to start the process of strategically and visually creating your awesome brand.
The positive test
Obviously you start freaking out now. What ifyou're not ready for a brand? Your brain decides to dump any knowledge you previously had about creating a business.
First 3 months
You feel sick having to think about positioning, missions, visions, values, tone of voice, personality, buyer persona, brand names and taglines.
You are overjoyed at this time. Thinking about so many fun things like your logo, your colours, your typography, how you're going to decorate your office...
Oh you thoughtthis was a game huh? You realize the responsibilities that are about to hit you.
You freak out for second time.
Oh Oh, the deadline is nearing.
It's do or die now. It' seed like you're making difficult decisions every couple of minutes.
The final push
A couple of details, finetuning and one last tour de force to get it right.
You can already see parts of the brand showing up.
Congratulations, you're holding your brand. You realize it's the most beautiful thing you've ever seen. Now treat it like your most precious possession. Because it is.