Booklet

author

Chris Do

Marketing

Brand strategy explained

marketing

Marketing

|

If you're trying to understand the place brand strategy has in the success of a business. look at your clients business as if it were:

A basketball team

The playbook, The brand strategy

The detail

  • Every successful brand, just like any great team, has a strategy to win. A playbook that is tailored to their team, to help overcome opponents.

Team Owner, The Client

The detail

  • Your client is the person who operates the team (the brand). They need a coach to help their organisation to win.

The Coach, The Brand Strategist (you)

The detail

  • You're the coach. Signed on for the season to understand what each player can do. To establish a game plan (strategy). To get to the basket. To win games.

The Players, The brand identity, packagin, webiste, marketing, social media, signage, etc.

The detail

  • These players are the stars of the brand. They are what fans come to see and are tasked with getting the ball to the basket.

The Ball, The Products or Services

The detail

  • Everyone that is part of this team wants the ball to reach the basket time an time again, to win the game.

The Opposition, Brand Pain Points

The detail

  • The opposition are your clients competitors but also their own brand weaknesses stopping you from winning.

The Basket, TheBrnad's Customers

The detail

  • The basket is rarely wide open to score. The brand can only reach the customer if it can outmanoeuvre the opposition and connect with the basket before the buzzer.

The Season, The Brand Goals

The detail

The overarching season strategy reveals how to win each game (individual business/brand goals) and be champions by reaching their overall brand objective.

More booklets by Chris Do

More Marketing booklets

Your recently viewed booklets

  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
  • booklet-slide-images
See all booklets