Booklet

author

Seema Batavia

Marketing

Brand Identity From Scratch Vol.1

marketing

Marketing

|

Brand Identity From Scratch Vol.1

BRAND DESCRIPTION
A Peruvian food company focused on creating a solution to maximize health benefits from only eating once a day.

STORY
Brayan and Andrea had always lived a life of poverty during their childhood. At just aged 8, Brayan and Andrea had lost their younger brother due to chronic malnutrition, an ongoing problem in Peru. They committed to changing the agricultural landscape of Peru by focusing their effort on developing a solution that allowed for one meal to be packed with enough nutrition to sustain all children under the age of 10.

MIND-MAPPING

BRAND PILLARS

VISION
Create a world where children and their families no longer suffer malnutrition.

VALUES

  • Abundance
  • Ethical
  • Well-being
  • Kindness
  • Nurturing

MISSION

To provide high-nutrition plant-based meals for poverty-stricken families at an affordable cost.

NAMING
Nutriza nutrir (nourish) + fuerza (strength)
Spanish translations

MOODBOARDS
Moodboard (Literal)
Moodboard (Contemporary)

LOGO IDEATION

FONTS LOGO

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