Brand Awareness How Do Stand Out?

Brand Awareness How Do Stand Out?

The modern consumer is typically one of these:

UNAWARE AWARE CATEGORIZE& HAS AN OPINION EXPERIENCED HAS NEW OPINION HAS SHARED THAT OPINION

Consumers ten to move down e ch awareness step, like a funnel.

• UNAWARE
• AWARE
• CATEGORIZED
• HAS AN OPINION
• EXPERIENCED
• HAS NEW OPINION
• HAS SHARED THAT OPINION

HOW DO YOU GET THEM TO MOVE ALONG THE AWARENESS FUNNEL?

LEARN THEIR LIKES AND DISLIKES
Don't try to be everything to everyone. Know your audience segments, target and learn what they like, and more importantly — what they don't like.

REFINE YOUR BRAND STORY
Craft a compelling brand story through your values, personality, essence, benefit to consumer, and what sets ou apart.

GET THEIR ATTENTION
Consumers are bombarded with information every day. Try to be unique, intriguing, and enlightening in your messaging. Help them solve problems or question their assumptions.

Create unique content, such as:

• Original research
• Podcasts
• How-to guides
• Videos
• Event sponsorships
• Guest posting
• Social media
• Repurpose social content to fit different platforms

DON'T FOLLOW THE HERD.
Be authentic and relatable. No one knows your brand better than you!