Bmw gets most radical logo change in over 100 years %

Bmw gets most radical logo change in over 100 years %

New Logo

More openness and clarity

Each logo is now completely flat.

Its design principles dictate a modern two-dimensional approach, completely stripping the motif of any three-dimensional shadows or shading.

BMW'S LOGO EVOLUTION

Senior VP of BMW Customer Brand said

"The new logo and brand design symbolizes the importance and relevance of the brand for mobility and the joy of driving in the future.”