Booklet

author

thebrandingsam

Marketing

Bad brand names do not exist

marketing

Marketing

|

Only bad strategies

Think of the name 'Backrub'

This would be the perfect name for a massage parlor, right?

But what about for a multinational technology company?

In 1996, Google didn't exist yet.

Their official brand name was Backrub

They chose this because of all the blacklinks. Get it? Get it? No? Of course you don't

They were very smart in realizing this was bad strategy

Good name for a massage parlor. For a tech giant? Not so much

Try to come up with a bad name in the comments and I'll tell you why it is not

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