Bad brand names do not exist
Only bad strategies
Think of the name 'Backrub'
This would be the perfect name for a massage parlor, right?
But what about for a multinational technology company?
In 1996, Google didn't exist yet.
Their official brand name was Backrub
They chose this because of all the blacklinks. Get it? Get it? No? Of course you don't
They were very smart in realizing this was bad strategy
Good name for a massage parlor. For a tech giant? Not so much
Try to come up with a bad name in the comments and I'll tell you why it is not