Booklet

author

Michael Wong

Design

Avoid Leading Questions in User Research

design

Design

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AVOID LEADING QUESTIONS IN USER RESEARCH

  1. l saw you struggled to find the navigation, what happened?
  2. Why did you struggle to find the navigation?
  3. What did you find easy or difficult about the initial experience?

I saw you struggled to find the navigation, what happened?

  1. Mistake #1: I assumed the user 'struggled'. Maybe they were just thinking about cake. Never assume and avoid bias.
  • Mistake #2: I identified a specific Ul in which the user may not be familiar with. Let them bring up the concern.

Why did you struggle to find the navigation?

  • Once again, same as before, this question leads the user to think they struggled with the navigation.

What did you find easy or difficult about the initial experience?

  1. First off I did not lead the user to think whether or not something was wrong. Let them decide.
  2. I also did not lead the user to think of any specific point in the experience. Let them talk about what stood out to them most.

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