Are you trying to pokerface your brand?

If you are pokerfaceing your brand, it means you're not fully embracing your brand image.

You must realize that 'Everything talks' - Ray Mithun, 1933

If you want to be a premium brand...

Your printing paper has to be premium

Your brand voice has to be sophisticated

Your outfit has to be clean

Your website hast to be professional

Your font has to be classy

Your infrastructure has to be on point

Your logo has to feel premium

Your service has to be exceptional

Why?

If even just one of these is not with your premium vibe and you try to pokerface your brand...

You will be exposed

Have you seen a pokerface brand?