Booklet

author

Ismail El Azizi

Design

Are you showing or telling?

design

Design

|

DON'T TELL

SHOW HOW

What 'Telling' looks like

Ensure High Contrastfor Text Over Images

When choosing to place text over an image, consider both the text color and the main color of the image. Images with mostly light-colored backgrounds—or images edited to appear faded—are not well suited to white text because the colors are too similar. In these situations, the background will need to be darkened in order to provide enough contrast.

What 'showing' looks like

Ensure High Contrast for Text Over Images

PEOPLE DON'T WANT TO, READ TO UNDERSTAND

SHOW THEM WHAT IT LOOKS AND FEELS LIKE INSTEAD

LET THEM EXPERIENCE IT THEMSELVES

YOU DON'T HAVE TO USE EVERYTHING TO COMMUNICATE.

JUST BE CLEAR TO BE HEARD

READY TO SHOW, DON'T TELL?

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