Are you designing for The Fast and Slow?

THERE IS NO 'ONE' USER

BUT ONE WITH MULTIPLE MODES OF THINKING

FAST AND SLOW

FAST: It allows us to make decisions very quickly based on emotion and intuition

SLOW: It allows us to make decisions logically based on previous experience, it is more difficult and costs energy.

HERE IS HOW TO DESIGN FOR THE FAST & THE SLOW?

For The Slow DESIGN TO MATCH USERS' MENTAL MODEL

For The Fast EVOKE GOOD EMOTIONS